Powering Up the Future: A Brand Refresh and Website Redesign for EuroEnergy

We're thrilled to unveil the latest addition to our portfolio: a comprehensive brand refresh and website redesign for EuroEnergy, a leading renewable energy investment company within the Libra Group.

September 24, 2024

Founded in 2007, EuroEnergy boasts a diverse portfolio of Solar PV parks, Wind farms, Energy Storage facilities, Substations, and Biogas projects across five European countries: Greece, Romania, Poland, Croatia, and Latvia. EuroEnergy approached us with a clear vision: to strengthen their market presence and support their ambitious growth goals through a modern, impactful brand identity and a user-friendly, informative website.

Building a Brand for a Sustainable Future

Our approach began with a deep dive into EuroEnergy's core values – innovation, sustainability, and trust. We revitalized their existing logo, breathing new life into it while maintaining brand recognition. A revamped color palette, infused with vibrant blues and greens, reflects the energy and dynamism of the renewable energy sector. Clean, legible typography complements the design, ensuring clear communication across all platforms.

The brand refresh extends beyond visuals. We developed a comprehensive brand identity guide that outlines logo usage, color codes, typography rules, and imagery style. This cohesive approach ensures brand consistency across all printed and digital touchpoints, including business cards, letterheads, email signatures, online meeting backdrops, presentation templates, and even office branding materials.

A Website Built for Performance

EuroEnergy's new website is designed to be a user-friendly portal, showcasing their expertise, diverse project portfolio, and unwavering commitment to sustainability and Corporate Social Responsibility (CSR).

The website prioritizes intuitive navigation and a clear information hierarchy, allowing visitors to find the information they need effortlessly. High-quality videography and photography from EuroEnergy's project sites replace generic stock imagery, lending authenticity and reflecting the company's forward-thinking approach.

Content management is simplified with the latest TSH Platform Content Management System (CMS). The CMS empowers EuroEnergy to update content seamlessly and integrates with all essential APIs, ensuring a smooth user experience.

Experience the Power of a Renewable Future

We invite you to explore EuroEnergy's new website and discover how they're powering a sustainable future across Europe by visiting the project’s landing page at https://www.thesmilinghippo.com/gr/en/projects/euroenergy/

This project is a testament to the power of strategic brand development and user-centric web design. We're proud to partner with EuroEnergy on their journey towards a brighter, more sustainable future.

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