client profile

Over the last decades, Set Sail Mykonos has been involved in yacht chartering, sailing trips and the import/export of vessels, as well as a sailing school that offers Open Water Sailing Certification. With decades of experience sailing the Greek seas, they offer customized sailing experiences to visitors of Mykonos island.

about the project

The challenge was clear from the start as Set Sail Mykonos is a company that offers services on a seasonal basis and relies heavily on tourism. Apart from the need for an up-to-date website and eye-catching brand material, success in numbers will only come if they are combined with a well planned digital marketing strategy. We redesigned the website and company brochures,  reorganized the information to clearly reflect the companies services and optimized its in-page SEO. Once those were in place, we set forward to tell the world about Set Sail Mykonos across display networks and social media, targeting visitors to the island of Mykonos, sailing enthusiasts and so on. Success was evident early on both in the statistics and in the influx of new and returning customers.